Kiwanis Brand Campaign

"Kids Need Kiwanis" is Kiwanis International's brand campaign. The goal of the campaign is to make it clear that Kiwanis serves children and that we have fun together. Use the TV, radio, print, billboard and digital materials in your club or district social media, your website, local digital media or as traditional advertising or public service announcements (PSA). These materials are meant to be fun — and sometimes funny — to grab attention and show that while Kiwanis takes our work seriously, we don't take ourselves seriously. We have fun. We laugh. We meet kid's needs, whatever and wherever they are.

 

THE BRAND BOOK

The Kiwanis brand reflects our organization’s traditions and its time-tested mission. At the same time, it’s the latest statement of who we are. The Kiwanis brand book includes information about fonts, colors, messaging and production.

View The Brand Book now.

Print a summary sheet.

 

 tips and tools button

From messaging, social media and staging events, get your club noticed!

DOWNLOAD THE NOTEBOOK NOW

Download various Kiwanis International logo files. Plus, learn how to correctly use logo files.

Request a logo made just for your club that matches the Kiwanis International look. It will be provided in various styles and formats.

Use these resources to spread the word about Kiwanis on your social media channels.

The Kiwanis photo management system is available for use by clubs and districts. Password to download photos: Kiwanis

Download news release templates, proclamations and letters to the editor for your Kiwanis club.

Use brochures to share information about Kiwanis, invite potential members and build relationships with community supporters.

Use these videos for video marketing. They also can be used in presentations or on websites, social media and meetings.

These resources are excellent for print marketing materials. They also can be used in any digital material.

These resources include an event flyer to promote your event, PowerPoint template for presentations and a letterhead template.

Marketing on billboards can be effective. Use these resources to help tell the Kiwanis story.

These resources will help you spread the word about Kiwanis through audio. Use these for radio or podcast marketing.

Show your Kiwanis pride on your cell phone screen. These resources are perfect for cell phone screen savers.

These resources are great for marketing Kiwanis on third-party websites through services like Google AdWords.

Learn how to best promote your club with Buzz Builder, Kiwanis International's PR newsletter and video series.

The Kiwanis Style Guide contains general guidelines and extensions to the AP Stylebook for Kiwanis publications.